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Ocean Village will 'continue to receive investment'

Date Posted: 05 Dec 2008
Cruise passengers have been assured that although the Ocean Village brand will be phased out over the next two years, the two ships operated by the line will continue to receive investment.

Established in 2003, Ocean Village appeals to holidaymakers that are new to cruising and has gained a reputation as a young and fun cruise line.

As part of its commitment to attracting passengers, Ocean Village has announced plans to air a series of new TV adverts in January, the Travel Trade Gazette reports
.
Nick Lighton, managing director of Ocean Village, commented: "Ocean Village is extremely good at getting cruise virgins into the marketplace."

"As the brand phases out it gives agents the opportunity to build a new customer base and transfer those customers on to other Carnival brands."

Around 60 per cent of Ocean Village passengers are new to cruising, with an average age of 43.

Written by Fiona Mayers


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