0203 848 3600
02038483600
Good afternoon, we have expert advice,
best prices & exclusive cruise deals
on the widest selection of cruises
online... about Iglu.
Enter Cruise ID
Expert Advice and Booking
0203 848 3600
We're Open

Ocean Village targets casual cruisers

Date Posted: 09 Jan 2008
Cruise line Ocean Village is stepping up its campaign to attract casual cruisers by making its television advertising debut.

Potential cruise passengers can expect to see the red and pink "hot" colours of the Ocean Village logo backed up by the distinctive voice of ex-Eastenders actress Tamsin Outhwaite on ITV ahead of the summer 2008 cruise season.

The campaign is set to focus on the cruise company's ethos of providing cruise holidays for people who "don't do cruises" and will feature beach scenes, mountain biking and "lazy" alfresco lunches.

"By focusing on the brand's signature colours and laid-back, casual style, we've aimed to produce an ad that motivates cruise virgins, has a fresh, upbeat feel and is inalienably Ocean Village," commented Gill Haynes, Head of Marketing at the cruise line.

According to Ocean Village, the marketing campaign is targeted at the 35-54 year-old demographic.

The advertising campaign will launch on January 11th 2008 and will run during peak-time programming.

Book with Confidence

We are ATOL Holders and members of ABTA for your financial protection.


Price Match Guarantee
Search Cruises
Your Shortlist

You do not currently have any cruises in your shortlist.


What our customers say


"I think your company is exceptionally good at looking after the interest of passengers both before and after their holidays and your help has been very much appreciated. I have sung your praises to my friends and I hope this will lead to many more bookings for you including more from me."

Ethel
(March 2018)

"I just want to thank you for making the changes to our upcoming cruise. You have enabled us to achieve exactly what we wanted."

Michael
(January 2018)


Read more feedback