Ocean Village targets casual cruisers | IgluCruise
0203 848 3600

Over 1.5 Million Happy Cruise Customers

{0} out of 10 Rated Excellent
ATOL Protected
02038483600

Ocean Village targets casual cruisers

Date Posted: 09 Jan 2008
Cruise line Ocean Village is stepping up its campaign to attract casual cruisers by making its television advertising debut.

Potential cruise passengers can expect to see the red and pink "hot" colours of the Ocean Village logo backed up by the distinctive voice of ex-Eastenders actress Tamsin Outhwaite on ITV ahead of the summer 2008 cruise season.

The campaign is set to focus on the cruise company's ethos of providing cruise holidays for people who "don't do cruises" and will feature beach scenes, mountain biking and "lazy" alfresco lunches.

"By focusing on the brand's signature colours and laid-back, casual style, we've aimed to produce an ad that motivates cruise virgins, has a fresh, upbeat feel and is inalienably Ocean Village," commented Gill Haynes, Head of Marketing at the cruise line.

According to Ocean Village, the marketing campaign is targeted at the 35-54 year-old demographic.

The advertising campaign will launch on January 11th 2008 and will run during peak-time programming.

Book with Confidence

We are ATOL Holders and members of ABTA for your financial protection.


Price Match Guarantee
Search Cruises
Your Shortlist

You do not currently have any cruises in your shortlist.


What our customers say


"I booked a Fred Olsen cruise with IGLU last month and was so impressed by the service I received. The staff member I spoke to was Kimberley and she was exemplary. Capable, kind, professional, patient, friendly and knowledgeable. She went through every step of the way calmly and thoroughly. IGLU were recommended to me by friends and I have no hesitation in passing the recommendation along. Well done IGLU and thank you. "

Christina
(March 2019)

"So easy to deal with, I studied the Cruise I wanted, did my research with different company's and returned to Iglu. I had three quotes matching Iglu’s cost, but with one phone call they beat the price themselves by £40 without me even asking, how easy was that! "

Gary
(February 2019)


Read more feedback