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New river cruise brand for youthful adventure seekers to debut in 2018 – U by Uniworld

Date Posted: 28 Dec 2016
River Cruise Line Uniworld are set to launch a new brand named U by Uniworld, designed to appeal to millennials and "youthful adventure seekers" between the ages of 18 and 40.

U by Uniworld will offer "immersive, authentic and adventurous experiences" that focus on local attractions, including Europe's finest nightlife, citing that the itineraries will be along some of the most "Instagram and Snapchat-worthy rivers of Europe"and include the thriving cities of Amsterdam, Paris and Budapest.

Two 116-passenger ships in the Uniworld fleet, The River Baroness and River Ambassador, will be revamped to meet the needs of the younger market. Uniworld announced that they will feature a brand new culinary program, mixologists and international DJs onboard.

Ellen Bettridge, President and CEO of Uniworld, said in a statement “U by Uniworld will deliver the same superb quality of authenticity and personalisation that the Uniworld brand is celebrated for, while offering a new way for exploratory, younger travellers to experience the pulse of Europe’’.

Fun-seeking travellers can look forward to the new launch of U by Uniworld in 2018, and can book with Iglu Cruise from March 2017 onwards.

Fancy helping shape the U by Uniworld brand into your dream river cruising experience? Uniworld are welcoming suggestions and requests for all aspects of the experience, from the excursions to the amenities.

We’d love to hear yours, just tweet @iglucruise along with the hashtag #AllAboutU.

More about Uniworld Boutique River Cruise Collection.

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