Holland America Line has launched a new Early Advantage savings scheme, offering customers large discounts on a number of its cruises and cruise tours.
According to Cruise Talk Central, passengers are entitled to discounts on certain cruises if they book before September 15th.
Guests who have travelled with the cruise line before may be able to avail themselves of even greater savings, it has been reported.
Holland America Line currently offers cruises to a number of destinations including South America, Alaska, Australia and Canada.
Richard D Meadows, the company's vice president of marketing, sales and guest programmes, said: "Cruising is a popular choice and a very good value today so we want to reward those who book early.
"Planning ahead means even greater savings plus more stateroom and departure options."
Established over 135 years ago, Holland America Line operates 14 ships including the ms Amsterdam, ms Westerdam and ms Eurodam.