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Edinburgh aims to attract more cruise ships

Date Posted: 02 Oct 2009
More luxury cruise liners could start making stopovers in Edinburgh thanks to a major new marketing campaign unveiled by the Scottish city.

A 40 per cent increase in the number of cruise ships with high-spending passengers is the target of the £35,000 Cruise Edinburgh marketing campaign, which is backed by national tourism agency VisitScotland.

The Scottish capital is aiming to increase the estimated 55,000 passengers that dropped by during this year's cruise liner season by targeting Baltic and Norwegian operators.

Peter Lederer, chairman of VisitScotland, explained that "growing tourism is critical to the future of Scotland and the industry is worth £4 billion to the Scottish economy".

More cruise passengers are forecasted as the holiday mode gains popularity, and the city is particularly interested in these passengers because they spend more than the average holidaymaker.

The city appears to be on track to meet its target because a five per cent increase in passenger bookings has already been registered over the past three months.

Written by Chris Smith.

 

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