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Brochure revamp for P&O Cruises

Date Posted: 24 Jun 2008
Category:
P&O Cruises is to launch a revamped brochure for its 2009 cruise holidays, according to reports.

TravelMole claims that the cruise line intends to respond to customer research by making the new brochure more destination-led.

Previously, holidays in the brochure were oriented around the different ships in its fleet, which includes new superliner Ventura.

"Overall we have injected more energy and dynamism into the brochure. It is now easier to navigate with itineraries grouped by region, colour-coded sections and cross-referencing to the website for additional information," managing director of P&O Cruises Nigel Esdale commented.

Ventura will make a number of Caribbean cruises in its first year at sea.

Sister ships Aurora, Oceana and Oriana will also be making sailings to the Mediterranean, the Norwegian fjords and the Canary islands among other destinations in 2009.

Written by Sarah Blacow



Brochure revamp for P&O Cruises

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