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British niche cruise operator buys ship

Date Posted: 20 Nov 2009
British cruise lovers who prefer smaller vessels are set to enjoy greater choice in the near future, following news that the UK's All Leisure Group has added an extra ship to its collection.

The company has snapped up the 508-passenger Alexander von Humboldt cruise ship in an auction, although the cost of the transaction was not revealed.

Featuring 250 cabins, the vessel is ideal for people keen on getting a view while voyaging because 90 per cent of them are outside.

Commenting on the investment, group chairman Roger Allard said that it "underpins the confidence" that the company has in the potential of its "destination-led small ship niche cruise offering".

"Our latest acquisition fits perfectly with both the profile of our fleet and our destination-led product offering, especially given the high number of outside cabins," he added.

The 15,000 tonne vessel joins the firm's other ships including Swan Hellenic's, Minerva, Voyages of Discovery's Discovery and Hebridean Island Cruises' Hebridean Princess.

Written by Chris Smith.


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