The Passenger Shipping Association (PSA) has revealed that the UK cruise industry will surpass this year's forecast of 1.65 million British cruise holidays as more people are attracted to breaks at sea.
In 2009 1.53 million people took a cruise holiday, a rise of four per cent on the previous year, but 2011 is projected to push the limit to 1.75 million, the PSA revealed.
The growth is down to a wide choice of itineraries offering exceptional value and high standards, which are encouraging an increasing number of Brits to opt for voyages.
PSA director William Gibbons said that "the all-inclusive nature of cruising and the very high standards of quality and service" helped the UK cruise industry to survive the difficult economic climate.
"These are values intrinsic to cruising and will continue to encourage greater numbers of passengers," he added.
With 595,000 passengers and a 39 per cent share of the market, the Mediterranean continues to be the most popular cruise destination, the organisation stated.
Written by Chris Smith.