Royal Caribbean have announced new enhancements to their past passenger loyalty programme, the Crown & Anchor Society. The updates, due to take effect on sailings from 21st Jan 2011, include the introduction of two new membership tiers and the new Cruise Points system.
The first notable change is the change from cruise credits to Cruise Points. The new system awards passengers one point for each night spent onboard one of Royal Caribbean's ships, with double points awarded for passengers staying in suites.
The new point system has led to two new status levels being introduced. The Emerald tier, will take its place between the current Platinum and Diamond Status, and a new top level, the Pinnacle Club. The newly introduced Emerald status level will provide all the Platinum level benefits, plus higher member savings for balcony and suite category staterooms and a personalised welcome gift on every cruise. Pinnacle Club members will receive the benefits of the entire program as well as complimentary cruises at certain cruise-points milestones. Guests who have a minimum of 100 cruise credits before 21 January 2011 will be the first to be invited to join the new top Crown & Anchor Society member tier.
Betsy O’Rourke, Senior Vice President of Marketing, Royal Caribbean International said: "These latest enhancements to the Crown & Anchor Society will further help recognise our loyal guests when they sail with us... We continuously listen and respond to our members’ feedback and have updated our loyalty programme to provide a more equitable way for our members to advance to the next level. This programme evolution is part of the Royal Advantage, our dedication to innovate our ships and offer guests the best cruise holiday. It’s important to understand that Crown & Anchor Society members will continue to enjoy all of their current programme benefits and status, plus have the opportunity now to advance to the next tier even faster than before."
The new details will be added to the Iglu Cruise Crown & Anchor page shortly with full details on the past passenger benefits.
Written by Troy McGuire