Royal Caribbean have announced that as of the 1st June 2010 their loyalty program, the Crown & Anchor Society, will feature new benefits. The enhancements include the opportunity for members to book their next cruise whilst on board and receive on board credit for their future sailings. The cruise line have also promised an additional Crown & Anchor Society Loyalty Staff member for each ship in order to offer more individual attention and greater service.
Senior Vice President of Marketing, Betsy O'Rourke: “We listened to our member guests and are launching program enhancements to reflect what they told us matter most to them... The new exclusive benefits will add to those that members have enjoyed in the past and reflect Royal Caribbean's commitment to recognize and reward our loyal members who cruise with us again and again. There has never been a better time to be a Crown & Anchor Society member, and there is more to come.”
Other new features include priority notification of exclusive member special offers, added value offers in the Crown & Anchor Society Ultimate Value Booklet, and members will also be able apply their Crown & Anchor Society Savings Certificates and receive onboard credit for their future bookings.
The Loyalty Staff members will be onboard to help with customer queries, help them book future cruises and to deliver a more personalised service to each member guest. The Ultimate Value Booklet will be filled with on board savings for beverages, internet packages, photo merchandise and spa discounts.
Written by Troy McGuire