The Passenger Shipping Association (PSA) has unveiled its vision for the future of cruising.
As cruises become increasingly popular with Britons, the PSA has released futuristic illustrations of a "mother ship", capable of housing and launching small vessels.
The ship's designer, Fredrick Johansson, a senior architect at Trillberg Design AB, commented: "The new generation ferries and cruise ships will have a distinct identity throughout, from the exterior and interior design through to the on-board activities, food concepts and shore excursions."
PSA's Annual Cruise Report revealed that 1.34 million Britons enjoyed holidays at sea during 2007, with figures expected to rise to two million by 2012.
"The average age of cruise passengers has reached a record low and cruise holidays are attracting a greater range of travellers than ever before - from families, to ultra-luxury spa enthusiasts," the PSA said.
Established in 1958, the PSA represents the interests of cruise ship passengers within the UK.
Written by Fiona Mayers