Good morning, we have expert advice,
best prices & exclusive cruise deals
on the widest selection of cruises
online.
Search Site / Enter Cruise ID
Expert Advice and Booking
0203 848 3600
We're Closed

Princess looking to attract Ocean Village customers

Date Posted: 17 Mar 2010
Category:
In a bid to attract former customers of Ocean Village, which will cease to exist as a brand later this year, Princess Cruises has decided to increase its Mediterranean fly-cruises programme

The firm launched its biggest plan in Europe for 2011, which revealed it will have seven ships next year, up from the current six sailing in the region.

British cruise lovers will be well-catered for as Grand Princess and Crown Princess will be based in Southampton once more, while Ocean Princess will offer itineraries from Dover.

Pieter van der Schee, head of brand marketing for the firm, which will also offer three-night weekend voyages from Southampton for the first time, was bullish about its prospects.

"With the additional capacity of fly-cruises, we think we will appeal to Ocean Village customers looking for other opportunities.

"Princess has a more American style and it's a slightly more upmarket version of the more informal style of cruising which Ocean Village offers."

A number of cruise ship operators have been relocating vessels to Europe to capitalise on the growing market.

Written by Chris Smith.

ADNFCR-657-ID-19674192-ADNFCR


Princess looking to attract Ocean Village customers

Top Princess Cruises Deals

Western Mediterranean..., 14 Nts
12th Aug 2017. Royal Princess
£2349
£1379
Mediterranean Adventu..., 14 Nts
29th Jul 2017. Crown Princess
£2089
£1469
Ryukyu Islands & Mt F..., 18 Nts
3rd May 2017. Diamond Princess
£2459
£2329
More about: Princess Cruises

Book with Confidence

We are ATOL Holders and members of ABTA for your financial protection.


Search Cruises
Your Shortlist

You do not currently have any cruises in your shortlist.

View Our Awards

View Our Awards

What our customers say

"... Just want to thank Alice for amazing service yesterday. Painless, efficient booking of my next cruise made it a real pleasure.

Regards ”

N Thomson
(September 2016)

Read more feedback