Growing demand for exotic voyages has prompted Princess Cruises
to review its global cruises programme for 2010/11.
The company is expanding its offering of such voyages, which see the firm's cruise liners visit destinations such as South America, Canada, Australia, New Zealand, the Far East and Hawaii, reports Travel Weekly.
According to Princess Cruises' head of brand marketing Pieter van der Schee, the company's exotic cruise offering was just around a third of today's size three years ago.
He told the publication: "We have done a lot of work to increase awareness and agents have played a big part in its success, but a lot of the growth is down to demand.
"People are looking for new destinations and, as cruising grows, more people are realising it's a great way to see lots of places on one holiday."
Meanwhile, Princes Cruises has abolished charges on some of the food outlets on board its ships, citing changing consumer attitudes in the recession, reports TTG.
Ice cream charges across the line have been dropped despite accounting for £1 million in revenue in a bid to ensure cruise lovers get value for money while holidaying.
Written by Chris Smith.