has signed an agreement with Allin Corporation to install its interactive television service in the cruise line's new ship Azura.
Philip Price, head of brand marketing at P&O Cruises, said passengers had given positive feedback about entertainment features provided in their cabins as well as on-demand services provided by the company.
"We look forward to expanding our interactive initiatives to encompass even more options for our passengers and to utilise the one-to-one marketing capabilities of the Allin system," he remarked.
Allin Interative's director of business development John Troutwine said P&O has developed its interactive services to unprecedented levels.
The Azura is currently being built by Fincantieri in the Italian city of Monfalcone and is scheduled to embark on its maiden voyage in April next year.
When construction of it is finished, the Azura will be able to welcome 3,100 passengers onboard and will contain 11 restaurants and 15 public decks.
P&O's sailings for 2010 include Southampton to Singapore and Southampton to Mumbai.
Written by Mike Cotgreave