BBC's Strictly Come Dancing show has inspired cruise operator P&O Cruises
to unveil a new competition to identify a couple to dance on its ship Azura
The company has launched the dancing at seas contest, which will see passengers across 12 winter itineraries participate, with the winning dozen invited to a semi final contest next year.
According to P&O Cruises' managing director Carol Marlow, the popular programme, which airs on weekends, has caused ballroom dancing to become popular across the UK.
"Youngsters are learning to jive and tango whilst those who prefer a more leisurely pace can waltz and do the American Smooth," she said.
"Dancing has a key role to play in this and Azura will be the first of our ships to have a large dance floor at the heart of the ship in the atrium."
The competition is open to all ages and the winning couple will be invited to perform at the official naming ceremony of Azura in April 2010.
Similar dance competitions are also staged aboard Thomson Cruises
Written by Chris Smith.