Oceania Cruises, the adult-orientated high-end club cruising specialists, have unveiled plans to introduce a children's club to their Alaskan programme in 2013.
The cruise line who usually aim their cruises at a more mature audience has decided to follow in the footsteps of their sister line, Regent Seven Seas, who have successfully added a children's programme to their Alaskan itineraries. The Oceania kids' club will take a nature & the environment approach to entertaining the kids, in the hope that grandparents — the cruise line's target audience — will take their grandchildren with them to family-friendly Alaska.
Following the success that Regent Seven Seas have enjoyed since adding a kids' club to their Alaskan programme, Oceania believed that it was time to expand the concept to their less formal ship. Prestige Cruise Holdings Chairman (the company that owns Regent & Oceania), Frank del Rio, said: "One of the good things about having two lines is learning from each other."
More information is not yet available on the new kids' club programme, though the cruise line has emphasised that it will be exclusive to Alaska and won't be featuring elsewhere in Oceania Cruises' portfolio.
Another change to their 2013 Alaska programme is the move from 10-14 itineraries to the more popular 7 night cruises offered by most cruise lines. Oceania's Regatta will sail from Seattle to Vancouver, taking in the stunning Tracy Arm fjord and the, Ketchikan, Sitka and Wrangell. On the change in itineraries de Rio went on to say: "There's a reason why [other cruise lines] aren't doing 10–14 day itineraries. No one wants them!"
Written by Stephen Adam