Norwegian Cruise Line's
(NCL's) new ship - Norwegian Jade - set sail from Southampton last week on its inaugural trip.
Around 1,500 Brits were among the passengers, who will sail around the Mediterranean over the coming weeks.
The ship arrived in Southampton last year and is part of the cruise company's plan to take advantage of the UK's ever-increasing cruise market.
According to CruiseCritic.co.uk, the number of Brits opting for a cruising holiday is expected to reach 1.5 million this year.
Stephen Park, Norwegian Cruise Line's
UK general manager, said: "People are coming because it's NCL so why would we want to change it. And with the dollar-pound exchange rate at almost 2:1, it's terrific value for money."
NCL cruises to over 140 ports across four continents including trips to the Caribbean, Alaska, Europe and South America.
The firm has over 60 itineraries to choose from with departure cities including New York and Seattle.