Norwegian Cruise Lines
(NCL) has announced it is taking a new, laid back approach to cruising.
Under the branding Freestyle Cruising, Norwegian Cruise Lines
has said that it is capitalising on its experience in the cruise industry to give passengers a cruise "unlike any other" offered in the industry.Norwegian Cruise Lines
has abandoned fixed dining times and formal dress codes, and combined this with relaxed disembarkation, a number of restaurants and more lounges, bars, theatres and other entertainment and activity options on board to provide the ultimate in freestyle cruising.
"Our research shows that non-cruisers and even those who have cruised but were not 'in-love' with cruising, readily identified with the traditional, staid norms of cruising such as dining and dress code as key barriers to try cruising or repeat[ing]," said Scott Rogers, NCL's Senior Vice President of Sales and Marketing.
"This all-encompassing brand identity truly illustrates how we are different from other cruise lines and seeks to create demand not only among those who have cruised before, but also with non-cruisers who are accustomed to more conventional, land-based vacations."
Television, radio, online and print advertising will all support the launch of the new Norwegian Cruise Lines
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