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MSC Cruises & UNICEF 'Platform for Urban Centres in Brazil'

Date Posted: 22 Jun 2010

MSC Cruises has recently joined with UNICEF's 'Platform for Urban Centres in Brazil' in a bid to support their combating of poverty and inequality. This is being done by trying to ensure a better and more equal quality education opportunities for children.

The agreement signed on 7th July 2009 between MSC Cruises and UNICEF is a unique “Get on board for Children” project resulting in a three-year partnership to make an impact and assist disadvantaged children in Rio de Janeiro and São Paulo. To get on board with the project, over 7000 people living in Brazil were interviewed to find out and list their urgent needs in their communities. The survey highlighted their lack of basic educational services and absence of free transportation in schools. Also over 200 'Youth Ambassadors' were selected, and trained to encourage the young and old people of the local communities to take part in workshops to map out their current situations.

The objective of the Platform for Urban Centres agreement is to boost opportunities in all areas of life, from education, health and social awareness, to protection from HIV/AIDS and sport. Thanks can largely be given to the “MSC for UNICEF” partnership, which mainly support the educational needs of the Project.

“…before there was no sense in life (…) the Platform gave me the opportunities, now I know what it feels like sitting with a debating team and listing what improvements are necessary for my community…” said Michel Santos Ribeiro, Youth Ambassador in São Paulo.

MSC Cruises aim to... Gain the support of schools, organise talks on improvement of school education, support and provide training for staff to and run workshops for school teachers and young children; advising on how to improve education, involve local communities and changing methods of teaching to cater to specific needs. The aim is to get as many people involved and following them as possible.

MSC Cruises currently has the most modern fleet of cruise ships in the world. The fleet cruises in the Mediterranean,Northern Europe, the Atlantic Ocean, the Caribbean, North America and Canada, South America, the Indian Ocean and South and West Africa. MSC Crociere is the only company in the world to receive the "6 Golden Pearls" award in recognition of its high level of management and environmental protection. MSC Cruises cares about the welfare of children, and tries to get as many people involved in its campaigns as possible.

Written by Emma Hardy

MSC Cruises & UNICEF 'Platform for Urban Centres in Brazil'

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