Embarking on a cruise is becoming an increasingly popular holiday choice among those seeking better value for money.
This is according to Roger Allard, chief executive of All Leisure, who told the Daily Telegraph that people aged 50 and over are the most likely to take a cruise holiday.
"The cruise market is growing, it has gone up eight per cent in the last year," he explained to the newspaper.
"People are starting to think they can afford to go on holiday again, but they want better value for money."
Mr Allard went on to say that cruise operators are becoming more competitive, meaning that passengers can easily find good value.
While this winter is expected to be "difficult for everybody", Mr Allard explained, he expects to see an improvement by next summer.
All Leisure acquired the ship Discovery in 2005, offering passengers the opportunity to go on Mediterranean cruises
Written by Chris Smith