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Luxury cruise industry 'is becoming more innovative'

Date Posted: 27 May 2009
As the needs of holidaymakers looking to book a luxury cruise holiday constantly change, the industry as a whole is striving to move with the times.

According to the Luxury Institute, innovation and reinvention is integral to the service provided on every high-end cruise liner.

Chief executive officer at the organization Milton Pedraza explained to eTravel Blackboard that due to its competitive nature, the luxury cruise line industry is having to embrace economic change and move with the 21st century in order to meet consumers' needs.

"We expect the best luxury cruise lines … to address the new needs, attitudes and desires of luxury consumers in a way that delivers pleasurable, engaging and meaningful luxury cruise experiences," he commented.

Meanwhile, the European Cruise Council recently claimed that the number of people opting to take cruises from the UK will keep growing this year despite the downturn, adding that destinations in Europe are likely to be particularly popular.

Written by Lyndsey Telford
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