Now is an "exciting time" for Fred Olsen Cruises
, the company's sales and marketing director has observed.
Nigel Lingard made the comment as Balmoral
, completed her maiden voyage to Florida.
The latest addition to the Fred Olsen Cruises'
was named in honour of the Scottish Royal estate and is the largest of the Fred Olsen Cruises'
"This is a very exciting time for Fred Olsen as we see our fifth ship cruising successfully. Balmoral is very different from the giants that are being introduced into the UK market this year; she is a traditional cruise ship," Mr Lingard noted.
He added that expansion in the UK cruise market is "essential".
Described as having an intimate and homely atmosphere, the fifth of the cruise line's vessels boasts 744 "elegant comfortable" cabins and its onboard activities are targeted to appeal particularly to the British cruise market.