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"Every day is different" aboard a P&O cruise

Date Posted: 16 Dec 2008
Those looking for something a little unpredictable in next year's cruise holiday might like to turn to P&O Cruises.

That is the message the company will send out to potential customers in a new advertising campaign launching on Boxing Day.

Running for three months, the Every Day is Different campaign will see a different ad broadcast on each day of the week, highlighting the breadth of experiences that can be enjoyed on board P&O's ships.

The operator's head of brand marketing Philip Price told Travel Trade Gazette that people will be able to see from the adverts what makes each day of a cruise different from the last.

"We believe that every single day of a holiday should count; a holiday with us is not a two-week break, it is 14 unique and extraordinary days," he explained.

Looking further ahead, P&O is set to launch its latest superliner Azura in 2010, complete with an Indian fine dining restaurant designed by Atul Kochhar.

"Every day is different" aboard a P&O cruise

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