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Electronic documents launched by cruise lines

Date Posted: 16 Nov 2009
Three of the world's leading cruise companies have announced the launch of a new electronic document which aims to improve passengers' cruise experience.

Azamara Cruises, Celebrity Cruises and Royal Caribbean International will begin using eDocs so that guests benefit from a more dynamic cruise documentation experience.

The web-based format, which is fully interactive in terms of personalisation, offers guests all the information they need prior to embarking on their cruise, such as shore excursion choices and the number of onboard offerings.

Vicki Freed, Royal Caribbean International's senior vice president of sales, said that "now is the time" for cruise lines to go electronic in terms of passenger documents.

"Given that close to half of our guests and travel partners already select eDocs as their preferred format, the momentum has been building toward this type of approach as eDocs have become widely accepted by travel partners and cruise travellers alike," she commented.

Royal Caribbean International recently launched Oasis of the Seas and Allure of the Seas, its new vessels that promise to offer "collections of amazing experiences".

Written by Chris Smith.ADNFCR-657-ID-19461512-ADNFCR

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