The cruising industry has flourished despite the economic downturn as an increasing number of people discover the allure of sea holidays, the World Travel Market (WTM) has said.
According to the worldwide travel and tourism industry organisation, cruising is one the fastest-growing industries and it is fast becoming an important segment in the travel sector.
WTM chairman Fiona Jeffery explained that the introduction of eight new cruise liners this year - such as Oasis of the Seas
- and the further launch of ten ships in 2010 will attract even more holidaymakers.
"As the capacity has grown so has the type of cruise holidays available, with companies now accommodating and specifically catering for younger couples and families," she stated.
She added that the sector "will need to continue to look to niche themes to attract the 80 per cent of UK holidaymakers [who] haven't been on a cruise."
According to the Passenger Shipping Association, 1.65 million UK passengers will take a cruse holiday next year.
Written by Chris Smith.