Cruises to the Caribbean and Mediterranean are still popular with British holidaymakers, it has been claimed.
However, Penny Guy, a spokesperson for the Passenger Shipping Association, said that although people still enjoy travelling to traditional destinations, they are beginning to take cruises further afield.
Exciting destinations are now accessible to British passengers which were not previously, she explained.
"People are going to Antarctica or the Norwegian fjords or the Chilean fjords or the Amazon or China - there are a lot more different destinations that are now available to the consumer."
Lifestyles are changing and people now feel younger and more adventurous than they used to, she added.
According to a recent report by Carnival UK, the economic downturn does not appear to have dampened demand for cruise holidays too much, with 78 per cent of those aged 45 to 54 planning to spend the same on their travels this year as they did in 2008.
Written by Fiona Mayers