Royal Caribbean Cruises
is launching a loyalty programme for keen voyagers under the age of 18.
In a groundbreaking initiative, the line's new Crown & Anchor Society Youth Programme will give members exclusive benefits each time they sail.
The scheme's introduction will coincide with another first for Royal Caribbean Cruises
- the maiden voyage of Liberty of the Seas, the cruise company's exciting new ship, which will set sail for the first time on May 19th.
"With the increase of multi-generational travel, it has become even more important to provide intriguing programmes that cater to young cruisers as well as to adults", comments Adam Goldstein, President of Royal Caribbean Cruises
Upon joining the scheme, children will attain a rank of Gold, Platinum, Diamond or Diamond Plus, depending on their parents' membership level.
Participating young people will then receive the Youth Ultimate Value Booklet, featuring games, puzzles and colouring books as well as special offers on Ben & Jerry's, arcade games and spa treatments tailored to teenagers.
Young thespians can join Royal Caribbean Cruises'
Adventure Theatre scheme, where professionals from Broadway will teach participants the tricks of the trade while developing their performance, music and dance skills.
Meanwhile, young music enthusiasts will be able to join a Scratch DJ 101 class, provided by the Scratch DJ Academy, which was co-founded by Run DMC's Jam Master Jay in 2002.Royal Caribbean Cruises
prides itself on its innovative approach to cruising.
In May 2008, the line is set to deploy Independence of the Seas - the largest ship ever to be home-ported in Europe - from Southampton.
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