recently kicked off its 20th anniversary celebrations with a commemoration of its history of award-winning service, cuisine and brand-defining Solstice Class of luxury vessels.
The company unveiled a new look and brand platform at a special event at the prestigious Museum of Arts & Design in Manhattan, highlighting the level of service and sophistication holidaymakers can expect aboard its ships.
Celebrity introduced Designed for You as part of its efforts to commit to spectacularly-designed ships and pioneering onboard experiences, as well as its flawless guest service.
President and chief executive Dan Hanrahan explained: "Everything we've offered over the course of 20 years, and everything we'll offer in the future, is designed for discerning cruisers.
"So, we've summed up our long-time commitment to understanding them and delivering what they want within a new brand platform - Designed for You."
Cruise lovers can now look forward to experiencing the definitive combination of ship design, service, cuisine and programmes aboard its ships.
Deals and itineraries to over 200 ports of call around the world are currently being offered by the company.
Written by Chris Smith.