Carnival Cruises has launched a new television advertising campaign designed to highlight the unique and genuine, participatory fun atmosphere awaiting holidaymakers aboard its vessels.
The adverts, one of which showcases the experience through the eyes of a teenager, remain true to the brand's existing 'Fun For All. All For Fun' tagline.
Another spot captures the moment of transformation onboard a Carnival vessel, while a third commercial showcases the kind if fun groups of people can have while at sea.
According to Jim Berra, chief marketing officer for Carnival Cruise Lines, the advertising campaign is aimed at highlighting what holidaymakers can expected when opting for one of the firm's ships.
"The new work does a great job of portraying the social and participatory nature of the Carnival vacation experience, capturing those moments that make our cruises so uniquely memorable and enjoyable for our guests."
Such campaigns could result in the 1.65 million 2010 UK cruise holidays predicted by the Passenger Shipping Association surpassing the expected mark.
Written by Chris Smith.
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