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"Breakthrough" in younger cruising numbers for P&O

Date Posted: 17 Apr 2008
One cruise line has made what it describes as a "breakthrough" in terms of attracting younger passengers to cruising, it has been reported.

According to TravelMole, P&O Cruises has attracted a younger clientele to new ship Ventura for cruise holidays in its first season.

The average passenger age on the ship for its first season is 44, Managing Director Nigel Esdale told TravelMole yesterday, which is ten years younger than in general for the UK cruise market and three years older than the casual cruise brand Ocean Village.

The drop in average age was said in part to be due to the increase in popularity of family cruises.

Ventura recently announced that children's Mr Men favourite Noddy would be appearing on some cruises while a real-life circus complete with trapeze artists will be based onboard the superliner.

Royal Caribbean Cruises, meanwhile, has announced that it wants to find a godmother that connects with young people for its new ship Independence of the Seas.

"Breakthrough" in younger cruising numbers for P&O

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