Eager cruise lovers have expressed interest in Cunard Cruises
' new vessel by securing a place on the first six voyages, it has been reported.
Some 75 per cent of places in the early cruises on Cunard's new Queen Elizabeth
ship have already been booked, according to the company's incoming president and managing director Peter Shanks.
Mr Shanks is quoted by Travel Weekly as saying that the increased interest from Cunard lovers as well as new customers has resulted in record bookings for its voyages.
He said: "The Cunard brand is very resilient, which gives us a tremendous position in the market, especially when you add in the heritage."
He went on to state that "world cruisers know what they want" and prefer to secure their booking as early as possible, adding that "sales have also benefited from interest in Queen Elizabeth".
Tickets for Queen Elizabeth's maiden voyage sold out in just 29 minutes and 14 seconds when the books were opened in April.