Upmarket, experienced travellers are set to enjoy more rewarding holidays at sea experiences with Azamara Cruises, which has announced renewed focus with a name change to Azamara Club Cruises
The cruise operator, which owns Azamara Journey
- capable of accommodating 694 guests - and sister ship Azamara Quest
, will now offer an "exceptional experience", according to president and chief executive Larry Pimentel.
He explained that the company will distinguish itself from the likes of Royal Caribbean Cruises
and Celebrity Cruises
by "delivering the destination like no other line".
Cruise lovers opting for voyages on Azamara's ships will have a choice of 140 ports in 50 countries to visit in 2010, including Istanbul, Sorrento, Ho Chi Minh City, Bangkok, Singapore and Hong Kong.
The itineraries, which include two-day packages, will feature overnight stays "to allow guests to immerse themselves in communities and cultures" in order to make the experience memorable.
More than 1.65 million Brits are expected to take cruise next year, according to Passenger Shipping Association predictions.
Written by Chris Smith.